OSRAM Celebrates 50 Years of HMI® Film and Studio Lighting
HMI technology a mainstay in the television and film production industry.
Wilmington, MA and Hollywood, CA – OSRAM, a leading global lighting and technology company, celebrates 50 years of providing the film and television industry with its original HMI® Metal Halide Lamps, which reliably deliver daylight and true color. OSRAM's HMI technology has received both an OSCAR® and a Primetime Emmy® Engineering award since its introduction to the market in 1967. The latest innovations in HMI technology will be demonstrated in the OSRAM booth, #114A, at the 22nd Annual Cine Gear Expo, held June 2-3, at Paramount Studios in Hollywood, Calif.
OSRAM’s introduction of HMI lamps to the market in 1967 brought a safe alternative to the dangerous and widely used carbon arc light sources of the time, and the technology has since gone on to become a mainstay in the television and film production industry. OSRAM HMI lamps are powerful, compact discharge light sources that replicate sunlight, bringing ideal exterior daylight conditions to indoor studios, and make exterior locations look like high noon at any time of the day or night. Their robust design and tolerance to high operating temperatures satisfy the demands of modern TV and film lighting, especially in outdoor applications
“Over the past 50 years, OSRAM has made its mark in the film and television industry as a true visionary, delivering superior quality lamps to meet high-operating demands,” said Mark DeLorenzo, entertainment business manager at OSRAM, Americas region. “OSRAM is proud to continue to lead the way, and celebrate this monumental HMI technology milestone at Cine Gear Expo 2017.”
Brought to the market, and developed exclusively by OSRAM, the HMI lamp made its first public appearance in 1969 when it was used to light the first color television transmission in Germany. In the last 50 years, HMI has received multiple industry awards for revolutionizing film and studio lighting. Some of the most notable awards and milestones around the use of this line of lamps include:
- At the 1972 Munich Olympics, the HMI was the lamp of choice for television broadcasts.
- In 1988, OSRAM was awarded an OSCAR® by the Academy of Motion Pictures Arts & Sciences for the invention and continuous improvement of HMI light sources for motion picture photography.
- One of HMI’s greatest performances came in 1990 when it was chosen to illuminate the wreck of the Titanic for the IMAX film “Titanica.”
- OSRAM HMI lamps are found behind the scenes of countless commercials, movies, and television shows, including hits such as “Nashville,” “Code Black,” “Grey’s Anatomy,” “Scandal,” “House of Cards,” “Quantico,” “Bering Sea Gold,” and many more.
- In 2007, HMI lamps received a Primetime Emmy® Engineering Award.
At Cine Gear Expo, OSRAM will be presenting the future of HMI with the new HMI DIGITAL and HMI STUDIO families. To meet the growing demands of the entertainment industry, OSRAM has combined its familiar HMI UVS lamps and other single-ended HMI products under the new name of HMI DIGITAL. They offer flicker-free light when operated in modes of 1000Hz and greater with high-speed electronic ballasts. HMI DIGITAL lamps provide up to 100 lumens per watt with a color temperature of 6000 K. The HMI STUDIO metal halide lamp series, with a tungsten-like 3200 K color temperature, has been specifically engineered to replicate interior incandescent lighting on film sets and television studios. An evolution in metal halide lamps, and with a lifetime identical to traditional OSRAM HMI lamps, the HMI STUDIO series will simplify the stage by delivering best-in-class light while eliminating the need for redundancy through separate tungsten halogen fixtures and lamps.
Fifty years later, OSRAM HMI lamps are continuing to revolutionize the film and television industry. Visit OSRAM at the Cine Gear Expo in Hollywood, Calif., June 2-3, at booth 114A, to learn more about the company’s latest innovations in HMI® technology.
About OSRAM SYLVANIA
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services specializing in innovative design and energy-saving technology, the company sells products under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Wilmington, Massachusetts. For more information, or follow us on Facebook and Twitter.
OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back about 100 years. The product portfolio includes high-tech applications based on semiconductor technology such as infrared or laser lighting. The products are used in highly diverse applications ranging from virtual reality, autonomous driving or mobile phones to smart and connected lighting solutions in buildings and cities. In automotive lighting, the company is the global market and technology leader. Based on continuing operations (excluding Ledvance), OSRAM had around 24,600 employees worldwide at the end of fiscal 2016 (September 30) and generated revenue of almost €3.8 billion in that fiscal year. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at www.osram.com.
OSRAM is a registered trademark of OSRAM GmbH.
ENCELIUM is a registered trademark of OSRAM SYLVANIA Inc.
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